Objective:
Assist Torrey in promoting and releasing her debut EP “Not a Man,” including the single Come On Back To Georgia. PLA strategized marketing around the album to highlight Torrey’s unique approach to country music as an LGBTQ+ artist. This strategy included dropping the EP during LGBTQ+ Pride month (June) so as to amplify the project through appearances at the Nashville Pride Parade and other LGBTQ+ and feminist-related media opportunities.
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About Torrey McDowell
What began as a love of choir and music in her youth ultimately blossomed into a passion for artist Torrey McDowell. In second grade, Torrey began songwriting and went on to earn a vocal performance scholarship to continue her musical passions at Piedmont University. Beyond the walls of academia, the Georgia native’s musical mission became focused on healing, growth, and empowerment. Torrey’s music creates a safe haven for music fans who seek comfort from the tough moments in life, serving as the truth and encouragement she needed herself just years ago.
Through battling depression, overcoming an abusive relationship, and owning her identity as a part of the LGBTQ+ community, Torrey draws inspiration from all corners of the musical spectrum. Some of her influences include JoJo, Jennifer Hudson, Kelsea Ballerini, Sam Smith, and other cross-genre artists. Now based in Nashville, Torrey will debut her message-driven EP in summer 2023 and is actively booking local and regional performances. Stay tuned for more on this rising star’s horizon!
The Result
In just over 4 months, PLA secured over 530 pieces for Torrey McDowell, garnering 6.18 Million total media impressions.
Coverage secured included digital publications, radio and Spotify playlisting with the The Q LGBTQ Creative Network, The Women of Country and more.
Torrey was invited to sing the National Anthem at the Nashville Sounds Pride Night, sing along the route of the Nashville Pride Parade, perform for The Women of Country’s writer’s round at the Virgin Hotel Nashville and Lucky Money Entertainment’s writer’s round at Conrad Nashville.
“Working with PLA allowed me to shine in ways I never imagined! Not only did I gain press attention, but I had both performance and networking opportunities. PLA helped me gain confidence and made me feel like I was a part of their family!”
– Torrey McDowell