PLA Media is thrilled to welcome Dirty Dough, the fast-rising gourmet dessert brand, to the PLA family of clients. This Arizona-founded company offers a variety of soft cookies that are unique from the inside out, along with a robust dessert beverage menu.
The store also offers delicious premium ice cream, iced coffees, special cookie cakes for every occasion, and cookies shakes, a treat that brings their ice cream and cookies together in one scrumptious creation. The brand has expanded their brick-and-mortar footprint by bringing their custom dessert offerings to Franklin (located at 209 S Royal Oaks Blvd.), the first of their planned multiple locations in Middle Tennessee.
In a market saturated with glossy, surface-level perfection, Dirty Dough’s message—“It’s What’s Inside That Counts”—offers something refreshingly real. The brand actively promotes mental wellness, donates to educational causes, and uses its growing platform to spark meaningful conversations around self-worth and inner strength.
“We’re truly excited to bring Dirty Dough to Middle Tennessee, and Franklin couldn’t be a more perfect place to start,” says Katelyn Gregory, General Manager of Dirty Dough Franklin. “The community here is vibrant and welcoming, and we can’t wait to share our over-the-top cookies and flavor-packed experience. Our cookies are meant to be imperfect, full of character, and a little messy—just like people. We believe in flavor over flash and substance over style, and Franklin is the perfect place to celebrate that kind of authenticity.”
The arrival of Dirty Dough in Franklin brings a new kind of indulgence to the heart of Tennessee—one that doesn’t just taste good, but feels good.
“As a long-time advocate for brands that challenge convention, Dirty Dough is a perfect fit for our roster,” says PLA President and CEO Pam Lewis. “With a decadent combo of stuffed gourmet cookies, ice cream, milkshakes, refreshing drinks and coffees, they’re not just selling desserts—they’re serving up joy and connection. Check them out!”
Dirty Dough has carved out its niche in the cookie world with hand-crafted treats engineered with yummy inside stuffings. Cookie aficionados won’t find a thicker, softer, or more flavorful cookie than those from Dirty Dough. The “Dirty” refers to the many fillings, mix-ins, and layers that go into their special cookie process. These are not your everyday cookies.
Here’s a more detailed look at what makes Dirty Dough special:
Stuffed Cookies: The core of Dirty Dough’s appeal is its stuffed cookies. This means that rather than just topping a cookie with sprinkles or frosting, they incorporate various fillings and mix-ins directly into the dough.
Layered and Complex Flavors: Dirty Dough’s cookies are often layered, featuring different doughs and fillings. For example, a cookie might have a chocolate cookie outer layer, a peanut butter filling, a chocolate drizzle and crushed Reese’s on top.
“Messy” and Soft Texture: Dirty Dough embraces a messy and soft texture, meaning that the cookies are designed to be chewy on the inside, with a more “underbaked” appearance.
Rotating and Limited-Edition Flavors: Dirty Dough offers a variety of rotating and limited-edition flavors, keeping things fresh and exciting for customers and allowing experimentation with unique flavor combinations. They even welcome customer input and suggestions.
Other menu items include their one-of-a-kind Dirty Drink offerings, like Carribean Crush, Hazelnut Haven, and Dreamsicle Delight, as well as ice cream, coffee, and more.
The company’s cookies have multiple layers and fun fillings like caramel, fudge, raspberries, marshmallow, and Biscoff.
Their slogan, “Proudly Unique Inside and Out,” spreads their message of positivity and reinforces their core philosophy: “It’s what’s on the inside that counts.”
From its humble beginnings in a Tempe, Arizona dorm room to its growing nationwide presence, Dirty Dough has been making its mark on the dessert world. With its outstanding visibility and strong demographics, owners have chosen Franklin, TN as its inaugural location with exclusive rights for the rest of Middle Tennessee, planning their Dirty Dough expansion in the months and years ahead.
For more information or to learn about Dirty Dough’s mission and menu, visit dirtydoughcookies.com.
