The Press Conference
To execute the press conference efficiently, we had to not only tell the story of Tina, but educate and restore the historical value of this structure.
Tina herself provided our office with a video telling the story behind the exhibit and the building. To tell the story even further, we built in conversations with the Rhonda Graam (Tina’s personal assistant for more than 50 years), Elle Denneman (Tina’s Fan Club President), and Jim Fifield (President of EMI Music World Wide from 1988-1998).
To preserve the heritage of the structure, we involved many special guests: Murrel Syler spoke on behalf of the founding Flagg family; Lollie Mann (a former student) commented on a typical day in the school and sang a devotional she remembered singing in the building; and MTSU Professor Dr. Van West discussed the impact that this school had on the African American community. In addition, TN Department of Tourism Commissioner Susan Whitaker and Brownsville Mayor Bill Rawls examined the impact this museum will have on the local and statewide tourism.
The space where the ceremony was held quickly became standing room only as nearly 300 packed the West Tennessee Delta Heritage Center. Even more monumental was the press that not only attended, but covered the story once the press release and images of the museum were distributed that day.
PLA provided an exclusive to the Associated Press to post the initial story the morning of September 26, 2014. Some of the top outlets that covered the opening include: ABC News, Africa News Network, Chicago Tribune, Examiner, Fox News, Southern Living, USA Today, Washington Post, Washington Times, MSN News, New York Times and Yahoo News