What We’ve Done
The Press Conference
On May 4, 2015, PLA led the official launch of the Americana Music Triangle at the Franklin Theatre in Franklin, TN.
The event was attended by Tennessee Governor Bill Haslam, along with other state and local dignitaries, and tourism leaders. It also featured performances by Grammy Award-winning artists Jim Lauderdale and Keb’ Mo’.
The Launch Tour
PLA also spearheaded the press tour, launching AMT in five states (TN, AL, MS, LA and AK) during the 32nd annual National Travel and Tourism Week. Launch events celebrated cultural attractions unique to their states and region. For the first time, these attractions joined hands across state lines to spread the full story of how the nine musical genres developed in the region’s fields and along its riverbanks, and in its churches, honky-tonks and juke joints.
While fans know well the musical impact of big cities like Memphis, Nashville and New Orleans, the Triangle also embraces the history and contributions of smaller communities, including: Brownsville, TN, Clarksdale, MS, Franklin, TN, Helena, AR, Lafayette, LA, Muscle Shoals, AL, Natchez, MS, and Tupelo, MS.
PLA also took charge of establishing, growing and maintaining AMT’s presence on Facebook, Twitter and Instagram. AMT also hosts a Spotify playlist, featuring the greatest songs from each of the nine genres that are able to trace their roots to the Triangle.