About Us

Pamela Lewis

Founder / President

Pamela Lewis, a native of upstate New York, is a graduate of Wells College with a B.A. in Economics/Marketing and a minor in French and Communications. Lewis spent a year in Paris studying at Center of Overseas Undergraduate Program (COUP) affiliated with The Sorbonne University. In New York City, she worked at MS Magazine and did additional graduate course work at Fordham University, The New York School for Social Research, and The Publicity Club of New York. From 1980 to 1984, Lewis was part of the original publicity/marketing team that launched MTV to the world, and also worked with MTV’s sister cable channels Nickelodeon, The Movie Channel, and The Arts & Entertainment Network. In 1984, she left Warner Amex Satellite Entertainment Company (WASEC), a joint venture of Warner Communications and American Express, with the position of National Media Director.

RCA Records recruited Lewis while still in her early 20’s and relocated her from New York City to Nashville to help shape the careers of top country stars such as Dolly Parton, Kenny Rogers, The Judds, and Alabama. She left RCA, starting her own PR/marketing + artist development agency working with clients such as MCA Records, Steve Earle, Lyle Lovett, Patty Loveless, and the CMA. Lewis hired a team and started award-winning PLA Media in 1985.

Read Pam’s Full Bio >

pam.lewis@plamedia.com

Becky Parsons

Director of Publicity & Branding

A North Carolina native, Becky graduated Summa Cum Laude with her bachelor’s degree in Public Relations from Appalachian State University in 2018. She earned her master’s degree in Brand and Media Strategy from East Tennessee State University and received an award for her outstanding contributions to the graduate program. After graduating in May, Becky moved to Music City to pursue her passions in music and publicity.

During her time at graduate school, Becky led projects for a student-run capstone agency over two semesters, teaching her peers the intricacies of public relations and leading successful publicity campaigns. She served as PR Lead and Community Manager for the Brand Storytelling Brand Film Certification, the first-ever partnership between industry and academia in the branded film space. She also served as the Assistant Editor for the regional magazine Appalachian Places, where she continues to highlight Appalachian stories and culture.

Becky has always been highly involved in the music and entertainment space, having played many instruments since childhood. Before joining PLA Media, Becky served as a Public Relations Assistant with Louisville Ballet, as Assistant Brand and Publicity Coordinator with Dead Horse Branding, and as a freelance publicity consultant with local musicians and festivals. Becky’s work has resulted in hundreds of thousands of dollars in donations for clients, with mentions in DanceInforma, MusicRow Magazine, Billboard Magazine, Country Aircheck, Markets Insider, Yahoo!, and more.

• I love coffee and make my own cold brew
• I was a Girl Scout, so I’m always prepared
• I’m interested in graphic design, so I create all of my Spotify playlist covers

becky.parsons@plamedia.com

Ava Hundley

Publicity & Social Media Manager

Born and raised in Louisville, KY, Ava Hundley graduated from Middle Tennessee State University with a Bachelors of Science in the Recording Industry. Ava began her PLA Media career as a PR Assistant in January 2023, which fueled her fire and passion for public relations. The recent transition to her new role as the Publicity & Social Media Manager has given her the opportunity to continue to pursue a lifelong dream.

Ava’s interest for music and the industry traces back to her early childhood where she spent the majority of her time on stage and training in the areas of dance, vocals, and musical theatre. Ava moved to Murfreesboro, Tennessee with the intention to complete her college career as a Music Business major and enter the music industry. Throughout her four years of university, Ava held leadership positions in Alpha Delta Pi Sorority, participated in GrammyU, joined the esteemed post-production team of CMA Fest 2022, and spent her final year in school as the Social Media Executive Chair in MTSU’s student run record label, Match Records.

Ava’s dedication channeled towards PR/Marketing and Social Media. Honing her skills, she worked with artists to strengthen their social media presence, build their artist brand, and initiate grassroots outreach to expand their fanbases. During this time she, also worked as a concert photographer.

• As a child actor, I had my first paid job at 10 years old
• I am an Alpha Delta Pi alumnae
• On the weekends you can find me with my friends

ava.hundley@plamedia.com

Pip Wynans

Senior Social Media & Marketing Consultant

Pip Wynans has over three years of social media management experience within the music industry, including expertise in UGC creation, digital marketing, and influencer marketing. She graduated from Baylor University in 2020 with a degree in International Relations with an emphasis in Korean language and Culture. She went on to receive her Master’s in Global Entertainment and Music Business from Berklee College of Music in Valencia, Spain in 2021. Since graduating, Pip has worked with everyone from start-ups to large corporations to individual artists, some of which are legends in the music industry. She has joined the PLA team as a Social Media Consultant at its home base in Nashville.

• I speak three languages: English, Korean, and Spanish
• I was in a KPop dance crew in college
• My go-to karaoke song is “I Wanna Dance (With Somebody)” by Whitney Houston

Nikki Wildy

Publicity & Social Media Assistant

Originally from West Friendship, Maryland, Nikki Wildy is studying Music Business and Film Acting at Belmont University, and is pursuing a Bachelors of Business Administration. Since moving to Nashville, her passion for the music industry has blossomed. With roots in songwriting, musical theater, and dance, she found a love for working with other industry creatives.

Nikki spent her childhood in professional theater, constantly surrounded by music. It wasn’t until she began her path in songwriting that she realized she wanted to pursue working in the music industry, which led her to an education at Belmont. At university, she is a part of numerous organizations where she introduces new students to Belmont through Towering Traditions, plans campus-wide events for the Student Activities Programming Board, is involved with Kappa Alpha Theta sorority, and more. Nikki spent four months studying abroad in Grantham, England, and traveled to six different countries across Europe to expand her cultural horizons and experience the depth of international music.

Nikki has advanced her skills in public relations and social media over the years through running various social media accounts for campus organizations and writing branding assets for aspiring artists. PLA Media has been the first milestone in her career, beginning as an intern in the summer of 2022 and continuing into her current role as the Publicity & Social Media Assistant.

assistant@plamedia.com

Matt Williams

Graphic & Website Designer

Matt is an award-winning graphic designer, website designer, writer, and consultant. With over a decade of experience, Matt has established an eclectic portfolio working with clients in a diverse range of industries including entertainment, healthcare, hospitality, technology, non-profit, and more. He has worked in agency and corporate settings, as well as freelance, collaborating closely with everyone from project managers and CEOs to talent managers and musicians.

Originally hailing from Pennsylvania and now residing in Los Angeles (with frequent trips back to Nashville), Matt has a bachelor degree in Marketing with a minor in Communications from Mercyhurst University, and a Masters in Business Administration from Belmont University.

• Also a screenwriter.
• I once pet a cheetah. (Bucket list is for that statement to read: “Has a pet cheetah.”)
• Don’t ever use Papyrus or Bleeding Cowboys fonts around me.

matt.williams@plamedia.com

Judi LaRue

PLA Bookkeeper / Office Manager

Judi joined PLA in 2014. She is a long term music industry veteran whose tenure has included stints at Titley/Spalding, Johnny Cash, Waylon Jennings, TBA Entertainment and MTM Music Group.

• Has a crush on a younger man. His name is Jack… her 15-month-old grandson.
• Loves to travel. Bucket list destination is Istanbul (and also go back to Italy and Singapore).
• Favorite quick meal to cook is a wrap with anything in the fridge.

judi.larue@plamedia.com