About

Who We Are

PLA Media is an award-winning public relations and marketing full service/boutique agency in Nashville, Tennessee. The company was founded in 1985 by business marketing guru Pam Lewis. With 20 years plus of PR/Marketing experience, Pam has an extensive background in corporate and entertainment, marketing, publicity, management, major/independent record labels, consulting and publishing. PLA Media offers publicity/marketing, music publishing and radio promotion for a broad base of industries including real estate development, literary and corporate projects, restaurants, special events, and start-ups to IPO’s. We strive at PLA to really hear and interpret a client’s message through cost effective, results oriented personalized campaigns.

Our President & CEO

Pam LewisPamela Lewis, a native of upstate New York, is a graduate of Wells College for Women with a B.A. in Economics/Marketing and a minor in French and Communications. She has done additional graduate course work at Fordham University, The New York School for Social Research, The Publicity Club of New York and is a licensed ministerial candidate, Religious Science International. From 1980 to 1984, Lewis served as National Media Director at Warner Amex Satellite Entertainment, where she was part of the original publicity/marketing team that launched MTV to the world. She also worked with MTV’s sister cable channels Nickelodeon, The Movie Channel, and the Arts & Entertainment Network.

RCA relocated Lewis from New York City to Nashville to head the careers of top country stars such as Dolly Parton, Kenny Rogers, The Judds, and Alabama. In 1987, she formed award-winning Doyle/Lewis Management with partner Bob Doyle, while continuing to operate PLA Media. The first client Lewis agreed to represent was an unknown Oklahoma crooner named Garth Brooks. She worked with Brooks until 1994 and also co-managed the early successful career of Trisha Yearwood, securing her record deal at MCA and her first gold and platinum CDs.

Lewis’s accolades include being named a finalist for the National Association of Women Business Owners (NAWBO), Women Business Owner of the Year. Other honors include Performance Magazine’s Manager of the Year Award in 1992 and 1993, The Country Music Association’s SRO Award (Manager of the Year), 2000 Notable American Women, Pollstar’s Manager of the Year in 1991 and 1992, Who’s Who in Executives and Professionals, and Business Nashville’s 40 Under 40.

Most recently, PLA Media was named one of Nashville’s Top 10 Public Relations Firms by Nashville Business Journal and made the coveted 2001-2002 Book of Lists. PLA has also been nominated, for the third consecutive year, for Nashville’s Small Business of the Year Award.

In 2003, Lewis made her first foray into the world of politics running for office of alderman-at-large in Franklin, Tennessee. She won a four-year term and was the only female on the board for two years. She has also served on multiple committees as well as being appointed to the Planning Commission and Historic Zoning Board. She is a graduate of Belmont University’s Scarlette Leadership Institutes Mini MBA program and leadership music.

She is recognized by the American Biographical Institute for inclusion in Woman of Achievement 2005. Her charitable board work includes; the Tennessee State Museum, You Have the Power, Park Center, BRIDGES ­ Domestic Violence Center, Sister Cities of Franklin, Battlefield Preservation Committee GAP, Franklin Moderately Priced Housing Task Force, ARC Board and the Tennessee Preservation Trust. Her other community outreach efforts include historic preservation causes, women and children¹s advocacy, educational scholarships, animal rights and formed her own charitable foundation in 1997.

Awards and Honors

Client Services

Publicity/Marketing

In both corporate and entertainment arenas, we specialize in extensive publicity campaigns, special event coordination, product marketing, concert tour promotion, album projects, website and newsletter development, press kit creation/distribution, and media interview bookings.  We generate all collateral materials from brochures to bios to media buys.

Music Publishing

Our veteran team specializes in songwriter/artist development, administering copyright protection of songs, and marketing songs for commercial use.

Along with long term projects, PLA also offers per project, short term consulting as well as hourly strategy sessions.  PLA clients are also included on your website and within our newsletter that hits more than 1,000 entertainment and corporate professionals every month.

What People are saying about PLA Media

 

 

“PLA MEDIA, Pam Lewis, and her wonderful staff are absolutely professional, competent and well respected.  They guided me through a myriad of press conferences, interviews and concert appearances with perfect professionalism.  I could not recommend any PR firm more highly than PLA. With total respect,”
Lynn Anderson 

“Producing a showcase is a significant event for any artist, and choosing your collaborators becomes that much more important.  PLA proved to be a great asset for our event, and helped make it a huge success. This observation was made to me the following day by Daisy Mallory’s new agent, Rod Essig at CAA.  That says it all in my book.”
Henry Neuman
Waterfront Artist Management


“PLA Media has been a tremendous asset to the Tennessee Animal Resource Center. We recruited them to help promote our annual Spay it Forward conference, and they have done an outstanding job, going above and beyond our expectations. We would recommend them to anyone!”
Misty Fields
Executive Director / Tennessee Animal Resource Center 


“Pam Lewis and her staff at PLA Media are a pleasure to work with.  They continuously offer fresh and new ideas and I would recommend them to anyone who needs a good publicist!”
Sandy Mason
Nashville’s hit singer/songwriter (”Two Pina Coladas” for Garth Brooks and “When I Dream” for Crystal Gayle).


“I have known Pam Lewis since 1991 and the one big word I would use to describe her approach to everything in life, including PLA Media, is Compassion. Her insight and enthusiasm is seen in everything she does. Pam was the first person I contacted to help me market my new business. Thanks Pam for everything you have done to help grow my business. I look forward to a bright future together.”

Mick Weber
Exercise Physiologist, M.S.
Hypertension Institute / St Thomas Hospital

“I am really pleased to be working with Pam Lewis and her staff at PLA Media.  From an indie perspective, they treat me with major label support! Pam is always available and ready to offer fresh ideas and advice for new artists. She has created a fun work environment and works very closely with her agents.”
Mike Schikora
Front Range Records recording artist

“PLA Media was referred to me by a friend and it truly has been the best investment I made in my business thus far.  My publicist not only gets things done before I even think of them, but she gets back to me in a promptly manner.  In only 3 months, I noticed that PLA has advanced my business in ways that I didn’t think was possible!  Initially, it didn’t even occur to me to work with a publicist and I think that is what’s missing in a lot of businesses now.”
Jon Stolzer
Owner of Canine Inc.

“You and your team ROCK!”
Tamara Batarseh
Love In A Big World

“You have outdone yourself again! What an amazing ‘Rock the Power’ concert.  You know we could not have done it without you.  What a superb, unforgettable evening.”
Tennessee’s First Lady Andrea Conte
You Have The Power

“Class Act Entertainment has worked with dozens of PR firms over the years and we have learned to appreciate the consistent great results that  always seem to result from PLA’s efforts.  They are professional, responsive, and get things done.  It really helps to raise the bar for an artist’s career when PLA is involved”
Mike Drudge
Class Act Entertainment

“PLA Media is the best, always a pleasure to work with. One of the few PR firms around that knows how to develop an artist to the next level and then some . . . After 30 plus years in the biz and having worked with Pam Lewis on numerous successful projects, I would recommend her services to anyone & everyone.”
Mark Maynard
Vice President of Marketing
Lofton Creek Records

“It’s really fun to work with Pam Lewis Because she makes smart decisions that constantly streamline the process of publicity.  She trains her staff at PLA how to think things through with each artist.  The PLA staff realizes that every game plan must be customized to the individuality of the artist, and her perception in that region borders on ESP!  She concentrates on the content and creativity of the work at hand, never allowing frivilous or negative considerations to enter the picture.  PLA is able to focus on what is unique about each artist.  Their mission is to give me the tools to realize what is unique about myself, so I can build a foundation on my personal strong points.  And that’s not only important - it might just be the most vital element in any artistic endeavor!.”
Michael Martin Murphey

“We have found Pam Lewis and her staff, PLA Media innovative, results oriented, thorough and cost effective in their public relations, marketing and events planning services. In a highly competitive business, PLA is one of the best.”
John Rankin
President/CEO
Progress Capital (Braxton Condominiums & Harpeth Shoals Marina)

“From 2006 to the present, PLA was hired as a publicity/PR team for Nashville Film Festival. This year we saw an increase in attendance that included a more diverse audience. The local press responded in a way we had not seen before. And their positive attitudes created a working relationship that benefited both of us. Go Team!  We continue to hire PLA each year and the relation is both creative and effective.”
Sallie Mayne
Executive Director
Nashville Film Festival 2006, 2007, 2008, 2009

“PLA Media is a consistent and diligent firm that represents its clients in the utmost professional and strategic manner.  It is always a pleasure to work with PLA.”
Jules Wortman, SVP Publicity/Artist Development
Warner Brothers Records.

“Pam Lewis is a smart, driven and sharply intuitive business woman with a keen sense of how to promote her clients effectively. She instinctively understands one’s strengths and quickly determines the best way to develop a plan to showcase their talent. Anyone who seeks to step up to the next level would quickly find themselves in capable hands with PLA Media and their leader.”
Donnie Brown, Star of The Style Network’s “Whose Wedding Is It Anyway?” and “Married Away”

“We needed to rev up our Publicity and branding efforts for 2008; PLA was our first call. A bulletproof track record, superb communication and attention to detail, plus real value that is hard to come by in the entertainment world. They work HARD and deliver on their words, and PLA has helped us focus on the image and message we want to generate. We’ve recommended PLA to some good friends also; we can’t demonstrate higher confidence that that!”
Larry Hoppen, Lead Vocalist
Orleans

“Pam and her staff give us professional service and personal attention that always exceeds our expectations. It is a joy to work with them.”
Maryanna Clark
Tennessee Women’s Theater Project

“Pam Lewis and her team are real pros. They are thorough, responsive and always working diligently to help fulfill the goals of their clients. They get the job done.”
Jeanie B! (Award Winning Children’s Entertainer)

“Without the professional integrity and consistent hard work of PLA Media the multiple Artist Tsunami Relief Concert we held would not have been the grand success it was.  PLA’s attention to detail was a driving force behind the total success of the evening.”
Robert Swope, Producer/Director
Sunrise Entertainment

“PLA is a highly effective media marketing organization that will turn up the heat and let the light shine on you and your project.   They are a rare find in the entertainment industry… an honest, hardworking, no non-sense, get the job done group of dedicated professionals focused on their clients’ success.  I can’t recommend them enough.”
Michael Catalano
Executive Director Unconventional South

“Working with PLA is like hiring General Patton and his tank brigades. They are quick, daring and relentless. They kept casualties to a minimum and don’t stop until they reach their target. They made my book news from coast to coast. No one also could have done the job they did.”
Larry Leamer, Critically Acclaimed Best Selling Author
“Three Chords and the Truth” and New York Times bestseller “The Kennedy Woman”, “The Kennedy Man”

“From the gala grand opening of our $10 million theater to the daily need to fill 1776 seats, PLA is everything we could have hoped for in a publicity firm. We expected a lot from PLA Media, and without a doubt, it was delivered. Our ticket sales are over projections and continue to grow daily. PLA has played a large part in our growth.”
Lee Greenwood, President
The Lee Greenwood Theater

“PLA has done an excellent job promoting and marketing my business. They took the time to learn my goals and then helped develop a plan to reach those goals.”
Jon H. Holloway, Investment Representative
Edward Jones Investments, Inc.

“In the first few weeks, we had articles in all the major trades and a front-page article in the business section of the L.A. Daily News. PLA Media is great to work with and they perform.”
Ted Mather, President
On-Line Entertainment Network, Inc.

“PLA Media has been successful in securing placement for FABLE fragrances and our book, “The Queen of Diamonds,” on television, in print, and on radio. No client is too big or too small and we feel we have received equal commitment from their team.”
Joseph Gregory, Founder/President
Hope Diamond Collection / Fable Fragrances

“I trust Pam. I trust her staff. I know that they truly have my best interests in mind…and for an artist this is so important. Music and writing is such an emotional business. We already have our hearts on our sleeves. To be able to entrust the public presentation of what we do into the hands of a place like P.L.A., people who actually, genuinely care about the outcome…that can really take the load off…especially when you see things actually work out!”
Michael Johnathon, Singer/Songwriter
Creator & Host of WoodSongs Old-Time Radio Hour