Who We Are
PLA Media is an award-winning public relations and marketing full service/boutique agency in Nashville, Tennessee. The company was founded in 1985 by business marketing guru Pam Lewis. With 20 years plus of PR/Marketing experience, Pam has an extensive background in corporate and entertainment, marketing, publicity, management, major/independent record labels, consulting and publishing. PLA Media offers publicity/marketing, music publishing and radio promotion for a broad base of industries including real estate development, literary and corporate projects, restaurants, special events, and start-ups to IPO’s. We strive at PLA to really hear and interpret a client’s message through cost effective, results oriented personalized campaigns.
Our President & CEO
Pamela Lewis, a native of upstate New York, is a graduate of Wells College for Women with a B.A. in Economics/Marketing and a minor in French and Communications. She has done additional graduate course work at Fordham University, The New York School for Social Research, The Publicity Club of New York and is a licensed ministerial candidate, Religious Science International. From 1980 to 1984, Lewis served as National Media Director at Warner Amex Satellite Entertainment, where she was part of the original publicity/marketing team that launched MTV to the world. She also worked with MTV’s sister cable channels Nickelodeon, The Movie Channel, and the Arts & Entertainment Network.
RCA relocated Lewis from New York City to Nashville to head the careers of top country stars such as Dolly Parton, Kenny Rogers, The Judds, and Alabama. In 1987, she formed award-winning Doyle/Lewis Management with partner Bob Doyle, while continuing to operate PLA Media. The first client Lewis agreed to represent was an unknown Oklahoma crooner named Garth Brooks. She worked with Brooks until 1994 and also co-managed the early successful career of Trisha Yearwood, securing her record deal at MCA and her first gold and platinum CDs.
Lewis’s accolades include being named a finalist for the National Association of Women Business Owners (NAWBO), Women Business Owner of the Year. Other honors include Performance Magazine’s Manager of the Year Award in 1992 and 1993, The Country Music Association’s SRO Award (Manager of the Year), 2000 Notable American Women, Pollstar’s Manager of the Year in 1991 and 1992, Who’s Who in Executives and Professionals, and Business Nashville’s 40 Under 40.
Most recently, PLA Media was named one of Nashville’s Top 10 Public Relations Firms by Nashville Business Journal and made the coveted 2001-2002 Book of Lists. PLA has also been nominated, for the third consecutive year, for Nashville’s Small Business of the Year Award.
In 2003, Lewis made her first foray into the world of politics running for office of alderman-at-large in Franklin, Tennessee. She won a four-year term and was the only female on the board for two years. She has also served on multiple committees as well as being appointed to the Planning Commission and Historic Zoning Board. She is a graduate of Belmont University’s Scarlette Leadership Institutes Mini MBA program and leadership music.
She is recognized by the American Biographical Institute for inclusion in Woman of Achievement 2005. Her charitable board work includes; the Tennessee State Museum, You Have the Power, Park Center, BRIDGES Domestic Violence Center, Sister Cities of Franklin, Battlefield Preservation Committee GAP, Franklin Moderately Priced Housing Task Force, ARC Board and the Tennessee Preservation Trust. Her other community outreach efforts include historic preservation causes, women and children¹s advocacy, educational scholarships, animal rights and formed her own charitable foundation in 1997.
Awards and Honors
- Country Music Association – SRO Award – Artist Manager of the Year 1991
- Performance Magazine – Reader’s Poll Award Winner for Personal Manager of the Year 1992 and 1993
- Pollstar Country Industry Award for Personal Manager of the Year 1991 & 1992
- Business Nashville’s Top 40 Under 40 and Business Moguls
- American Biographical Institutes 2000 Notable American Women
- International Society of Poets – Distinguished Member Award
- Who’s Who In Executives and Professionals has recognized Pam every year since 1990
- Tennessee Historical Commission – Certificate of Merit
- Tennessee Preservation Award of Distinction 2006
- Heritage Foundation – Certificate of Merit
- Contributed a chapter to the Inside the Minds series on Utilizing New Media in Public Relations
- Featured in the Inside MTV book.
- Featured in the Tennessee Antebellum Trail book
- Featured in the Women on Top book
- Guest Lecturer at Law School University of Michigan, Belmont University and Middle Tennessee State University.
In both corporate and entertainment arenas, we specialize in extensive publicity campaigns, special event coordination, product marketing, concert tour promotion, album projects, website and newsletter development, press kit creation/distribution, and media interview bookings. We generate all collateral materials from brochures to bios to media buys.
Our veteran team specializes in songwriter/artist development, administering copyright protection of songs, and marketing songs for commercial use.
Along with long term projects, PLA also offers per project, short term consulting as well as hourly strategy sessions. PLA clients are also included on your website and within our newsletter that hits more than 1,000 entertainment and corporate professionals every month.
What People are saying about PLA Media
“If Zeus sent me down from Mount Olympus and said ‘Create the God’s of Publicity,’ it would be PLA. Pam and her company are awesome.”
Rusty Harmon – President of Average Joes Management
“I have really enjoyed working with PLA Media. This company is extremely professional, prompt, down-to-earth, fast, fun…I could go on. They are a pleasure to work with. They get the job done quickly and pays extreme attention to detail. But most of all, they make you feel like you’re working together as a TEAM, which is so important! I would recommend this company to anyone and everyone. They support individuality, creativity and self expression which is SO unusual and extremely refreshing to see.”
Jewels – Co-owner of PULP Cosmetics
“Thank you PLA for giving my work the attention it deserves, as well as for your willingness to step out of the professional box with me to make a difference in the music world, the health world, and the world of goodness…for goodness’ sake! Your responsiveness and the great attitudes shown by all of your staff are exemplary for the field. Thanks again!”
Kenny Davin Fine – Physician-Musician on a Mission
“I’ve found that PLA Media is an effective team that truly cares about their clients’ success. They work dilligently to find new avenues of promotion for me daily. I highly recommend PLA Media to anyone who wants to raise their visibility!”
Makky Kaylor – Writer, Recording Artist & Performer
“While running a business it is crucial to know that others are working along side of you to get the brand out there to as many places as possible. I was shocked at the reach that PLA has and their drive to serve the client is priceless. Our brand is building and it would not be where it is currently without their help.”
Jon Hartman – K5 Presents!
“One of the things that surprised me about PLA Media is their hands on approach and thorough follow through. They not only make things happen, they make them happen the way they are supposed to for my greatest benefit as their client. Sometimes, I wonder if anyone on the PLA team has another life because they seem to working 24/7 for me.”
Tom Collins – Published Mystery Writer
“It’s been my good fortune to have worked with Pam Lewis and the folks at PLA for a long time. They’re experienced, professional and creative. And they do something that’s very unusual. They actually do what they say they are going to do! I appreciate Pam and PLA Media.”
Michael Lloyd – Celebrated Producer and Product Manager
“Having worked side by side with PLA on many artist releases, I have witnessed first hand their commitment to their clients and the strong support they give to my radio promotion efforts. I highly recommend the PLA team to any artists looking for a PR firm to work with.”
Abby Montgomery – Radio Mavens Digital Marketing and Promotions
“From a management standpoint, to have a company like PLA working your artist showcase is invaluable. They handled our showcase with great attention to detail and enthusiasm and were continually going the extra mile to make our showcase ‘the event’ to attend. Pam and her staff members like Nicole Zeller are incredible. We couldn’t have done it without them!”
Mark Guynn – Management & Consulting – Vertical Artist Agency
“PLA did a fantastic job organizing my showcase. By creating and distributing invitation, handling the guest list and securing a photographer and videographer, they truly allowed me to have a stress-free show. The night went so smoothly and I enjoyed every minute of it!”
Paige Lewis – Indie PopRock singer/singwriter
“Breaking a new act in North America is tough enought. But when it involves a group of 40 singers from Slovenia, it is even more a challenge. PLA Media was an important part of Perpetuum Jazzile’s first venture into the market and through their efforts, media that might not have otherwise paid attention actually came to the concert. That was 90 % of the battle and PLA Media helped put us into a position where the right industry taste-makers could judge for themselves. Pam and her hard working crew rock!”
Wayne Halper – Head of Global Business Development – Perpetuum Jazzile
With PLA Media, I feel secure that the project of my life, Nanyehi-Beloved Woman of the Cherokee, is getting out there to the far corners of the world. Pam Lewis and her staff are a forward-thinking, hard-working team, with integrity and heart. When I walked into the office building for the first time, there was such a happy, positive feeling. I knew I was in the right place and working with the right people. It is a total joy!”
Becky Hobbs, country music singer, songwriter and pianist
We’ve enjoyed working with PLA professionals. They are results oriented securing us great media coverage resulting in ticket sales. PLA was responsive to our needs, cost effective and met our deadlines.”
Bryan White and manager, Sharon Eaves
“The staff of PLA Media are sincere and kind. This is a group that cares about our community’s prospective and future. It was a wonderful experience working with this group!
Spokesperson for Shen Yun and Director of the nonprofit New Times Center for Cultural Education
“Pam Lewis and the staff at PLA Media have given their all to my company, Hope Diamond Collection, Inc. I worked with them ten years ago and was extremely happy with the experience and results they provided that I turned to them again this year. They listened to my ideas as a young entrepreneur and made some wonderful suggestions to my books and perfume line, Fable, an international powerhouse in both industries. There should be no doubt, if you’re looking for a good public relations firm for your business, that PLA Media can market/promote anything you have to offer.”
President of Hope Diamond Collection, Inc.
“Working with PLA Media has not only helped generate additional exposure for Pie In The Sky Pizza, it has also enhanced our commitment for a making a difference in the lives of others in Middle Tennessee with ongoing community outreach efforts.”
Pie In The Sky Pizza
“We have enjoyed working with you and your organization. PLA Media has been so instrumental in helping us achieve our goals. The constant and quick correspondence between your office and ours has kept us on top of everything we are working working towards with our artist.”
“Congratulations Pam on 25 incredible years! There is no one who is more conscientious and dedicated when it comes to providing care and service for her clients. No wonder PLA Media is the “go to” company for publicity and marketing. All the best for another 25 years!”
Actress, singer & entertainer
PLA Media has represented me on several of my book tours and always exceeded my expectations in publicity. I’ve worked with multiple publicity agencies, and they’re simply the best!”
Best Selling Author
“PLA Media, Pam Lewis and her wonderful staff are absolutely professional, competent and well respected. They guided me through a myriad of press releases, interviews and concert appearances with perfect professionalism. I could not recommend any PR firm more highly than PLA.”
“Communication is the key to a successful radio promotion campaign. The left hand needs to know what the right hand is doing and PLA Media is one of the best “right hands” in the business. We’ve worked many projects with them and have found Pam and her staff of capable publicists to be consistently accessible, tirelessly helpful and always willings to go the extra mile for an artist.”
Abby Montgomery General Manager
Airplay Specialists Radio Promotion
“Working With PLA Media over the past year has led to an incredible partnership. The company’s ability to open doors has definitely made a difference for Grayson Couture.”
Celebrity Make-up Artist/ Entrepreneur
“Producing a showcase is a significant event for any artist, and choosing your collaborators becomes that much more important. PLA proved to be a great asset for our event, and helped make it a huge success. This observation was made to me the following day by Daisy Mallory’s new agent, Rod Essig at CAA. That says it all in my book.”
Waterfront Artist Management
Executive Director / Tennessee Animal Resource Center
Nashville‘s hit singer/songwriter (“Two Pina Coladas” for Garth Brooks and “When I Dream” for Crystal Gayle).
“I have known Pam Lewis since 1991 and the one big word I would use to describe her approach to everything in life, including PLA Media, is Compassion. Her insight and enthusiasm is seen in everything she does. Pam was the first person I contacted to help me market my new business. Thanks Pam for everything you have done to help grow my business. I look forward to a bright future together.”
Exercise Physiologist, M.S.
Hypertension Institute / St Thomas Hospital
“I am really pleased to be working with Pam Lewis and her staff at PLA Media. From an indie perspective, they treat me with major label support! Pam is always available and ready to offer fresh ideas and advice for new artists. She has created a fun work environment and works very closely with her agents.”
Front Range Records recording artist
“PLA Media was referred to me by a friend and it truly has been the best investment I made in my business thus far. My publicist not only gets things done before I even think of them, but she gets back to me in a promptly manner. In only 3 months, I noticed that PLA has advanced my business in ways that I didn’t think was possible! Initially, it didn’t even occur to me to work with a publicist and I think that is what’s missing in a lot of businesses now.”
Owner of Canine Inc.
“You and your team ROCK!”
Love In A Big World
“You have outdone yourself again! What an amazing ‘Rock the Power’ concert. You know we could not have done it without you. What a superb, unforgettable evening.”
Tennessee’s First Lady Andrea Conte
You Have The Power
“Class Act Entertainment has worked with dozens of PR firms over the years and we have learned to appreciate the consistent great results that always seem to result from PLA’s efforts. They are professional, responsive, and get things done. It really helps to raise the bar for an artist’s career when PLA is involved”
Class Act Entertainment
“PLA Media is the best, always a pleasure to work with. One of the few PR firms around that knows how to develop an artist to the next level and then some . . . After 30 plus years in the biz and having worked with Pam Lewis on numerous successful projects, I would recommend her services to anyone & everyone.”
Vice President of Marketing
Lofton Creek Records
“It’s really fun to work with Pam Lewis Because she makes smart decisions that constantly streamline the process of publicity. She trains her staff at PLA how to think things through with each artist. The PLA staff realizes that every game plan must be customized to the individuality of the artist, and her perception in that region borders on ESP! She concentrates on the content and creativity of the work at hand, never allowing frivilous or negative considerations to enter the picture. PLA is able to focus on what is unique about each artist. Their mission is to give me the tools to realize what is unique about myself, so I can build a foundation on my personal strong points. And that’s not only important – it might just be the most vital element in any artistic endeavor!.”
Michael Martin Murphey
“We have found Pam Lewis and her staff, PLA Media innovative, results oriented, thorough and cost effective in their public relations, marketing and events planning services. In a highly competitive business, PLA is one of the best.”
Progress Capital (Braxton Condominiums & Harpeth Shoals Marina)
“From 2006 to the present, PLA was hired as a publicity/PR team for Nashville Film Festival. This year we saw an increase in attendance that included a more diverse audience. The local press responded in a way we had not seen before. And their positive attitudes created a working relationship that benefited both of us. Go Team! We continue to hire PLA each year and the relation is both creative and effective.”
Nashville Film Festival 2006, 2007, 2008, 2009
“PLA Media is a consistent and diligent firm that represents its clients in the utmost professional and strategic manner. It is always a pleasure to work with PLA.”
Jules Wortman, SVP Publicity/Artist Development
Warner Brothers Records.
“Pam Lewis is a smart, driven and sharply intuitive business woman with a keen sense of how to promote her clients effectively. She instinctively understands one’s strengths and quickly determines the best way to develop a plan to showcase their talent. Anyone who seeks to step up to the next level would quickly find themselves in capable hands with PLA Media and their leader.”
Donnie Brown, Star of The Style Network’s “Whose Wedding Is It Anyway?” and “Married Away”
“We needed to rev up our Publicity and branding efforts for 2008; PLA was our first call. A bulletproof track record, superb communication and attention to detail, plus real value that is hard to come by in the entertainment world. They work HARD and deliver on their words, and PLA has helped us focus on the image and message we want to generate. We’ve recommended PLA to some good friends also; we can’t demonstrate higher confidence that that!”
Larry Hoppen, Lead Vocalist
“Pam and her staff give us professional service and personal attention that always exceeds our expectations. It is a joy to work with them.”
Tennessee Women’s Theater Project
“Pam Lewis and her team are real pros. They are thorough, responsive and always working diligently to help fulfill the goals of their clients. They get the job done.”
Jeanie B! (Award Winning Children’s Entertainer)
“Without the professional integrity and consistent hard work of PLA Media the multiple Artist Tsunami Relief Concert we held would not have been the grand success it was. PLA’s attention to detail was a driving force behind the total success of the evening.”
Robert Swope, Producer/Director
“PLA is a highly effective media marketing organization that will turn up the heat and let the light shine on you and your project. They are a rare find in the entertainment industry… an honest, hardworking, no non-sense, get the job done group of dedicated professionals focused on their clients’ success. I can’t recommend them enough.”
Executive Director Unconventional South
“Working with PLA is like hiring General Patton and his tank brigades. They are quick, daring and relentless. They kept casualties to a minimum and don’t stop until they reach their target. They made my book news from coast to coast. No one also could have done the job they did.”
Larry Leamer, Critically Acclaimed Best Selling Author
“Three Chords and the Truth” and New York Times bestseller “The Kennedy Woman”, “The Kennedy Man”
“From the gala grand opening of our $10 million theater to the daily need to fill 1776 seats, PLA is everything we could have hoped for in a publicity firm. We expected a lot from PLA Media, and without a doubt, it was delivered. Our ticket sales are over projections and continue to grow daily. PLA has played a large part in our growth.”
Lee Greenwood, President
The Lee Greenwood Theater
“PLA has done an excellent job promoting and marketing my business. They took the time to learn my goals and then helped develop a plan to reach those goals.”
Jon H. Holloway, Investment Representative
Edward Jones Investments, Inc.
“In the first few weeks, we had articles in all the major trades and a front-page article in the business section of the L.A. Daily News. PLA Media is great to work with and they perform.”
Ted Mather, President
On-Line Entertainment Network, Inc.
“PLA Media has been successful in securing placement for FABLE fragrances and our book, “The Queen of Diamonds,” on television, in print, and on radio. No client is too big or too small and we feel we have received equal commitment from their team.”
Joseph Gregory, Founder/President
Hope Diamond Collection / Fable Fragrances
“I trust Pam. I trust her staff. I know that they truly have my best interests in mind…and for an artist this is so important. Music and writing is such an emotional business. We already have our hearts on our sleeves. To be able to entrust the public presentation of what we do into the hands of a place like P.L.A., people who actually, genuinely care about the outcome…that can really take the load off…especially when you see things actually work out!”
Michael Johnathon, Singer/Songwriter
Creator & Host of WoodSongs Old-Time Radio Hour